CTFA Annual Report 2020

2020 has shown a decrease of our Health and Beauty industry of -7.3% vs 2019 , which is a very decent performance in the context that we know. Consumers are considering our products and services as a way to indulge themselves ; some categories have grown very fast and some channels, such as E-Commerce are recruiting new consumers, eager to get their products during restricted times. At CTFA, 2020 has been rough; first, I want to pay tribute to Charlene who unfortunately passed away, my thoughts are with her family. Second, with Adelia and the EXCO, we have worked tirelessly to convince the DTI to authorize our products as “essentials” during the lockdown and were successful; in less than a month, we went from 0% of the Health and Beauty products authorized to almost 100%. Congratulations to the CTFA team for this! Third, we have also worked to improve the governance of our organization. We have also been more selective in accepting new members and we have been able to generate a very positive financial outcome. Health, social, economic, psychological impacts have been significant and did not spare anyone. New realities, new difficulties, a new need to be agile, adaptable and fast are among the key changes that 2020 has challenged us with. CHAIRPERSON REPORT Gilles Antoine | Chairperson 2020 has probably been the hardest year we have gone through in a very long time. In these times where savings need to be done, I want to thank all members for their continued trust and for keeping their membership. A great testimony to the work CTFA is doing every day. I believe that 2020 has made us stronger together; we are now better prepared, more agile to foresee 2021 with a realistic optimism and many projects to cover. As I stated last year, the connection between brands and consumers is more and more critical for a sustainable growth and trust. The most important aspect of this relationship between brands and consumers is probably sincerity. Sincerity means that consumers want to be able to trust the benefit, the results, the claims, the ingredients, the way we manufacture our products, the advertising that we create and overall the brands’ equity. It is an on-going marketing quest and sincerity towards the consumers is the only guarantee to long term brands success. This is where CTFA is so important for our industry. 2021 will be in the exact same continuity as 2020 in terms of strategic objectives. CTFA’s mission is to defend and develop our industry, the Health and Beauty Industry, ensure consumers’ protection, be the best and the most legitimate partner for our stakeholders and create added value for you, our members. We hope for a swift recovery, but also know that “living with Covid 19 will replace living beyond Covid 19”, at least for a little while longer. In this troubled period, values and fundamentals are at the heart of a much sought-after stability. COSMETIC TOILETRY AND FRAGRANCE ASSOCIATION OF SOUTH AFRICA 3