CTFA Annual Report 2019

Defending and developing our Industry means that we need to fight against counterfeit, raise awareness on illegal imports, better understand consumer trends, accompany our industry towards a future plastic-less market requirement, be a proactive actor on sustainable retail and digital beauty. Protecting consumers means that we need to have the utmost attention to ingredients and to a manufacturing exemplarity. It also means that we have the obligation to market products that are safe for consumers and compliant with legislation. Be the best and the most legitimate partner means that we have to engage with the authorities to voice our projects, challenges, ideas and recommendations. The authorities are numerous, with different purposes: National Department of Health; Department of Environment, Forestry and Fisheries, National Consumer Commission, Embassies and the South African Bureau of Standards. It is a strategic part of CTFA’s responsibility because the authorities need to see in CTFA the expert of the beauty industry in all its dimensions, from product concept to consumers' feedback. Creating value for you, our members. You are the very reason for the existence of CTFA through the membership that you loyally pay every year. We owe you a high added value to help you develop your brands; more consumer studies centered around our common needs; more insights around trends and new ideas; more anticipation of industry shifts, a sharper communication on ingredients. The penetration in most categories is very high, which indicates that the potential of consumption is significant. Consumers who use our products, are very careful in their choices, value innovation and recognise through their purchases the need to be environmentally conscious. The most important aspect of this relationship between brands and consumers is probably sincerity. Sincerity means that consumers want to be able to trust the benefit, the results, the claims, the ingredients, the way we manufacture our products, the advertising that we create and overall the brands’ equity. It is an on-going marketing quest and sincerity towards the consumers is the only guarantee to long term brands success. This is where CTFA is so important for our industry. CTFA’s mission is to defend and develop our industry, the personal care and beauty industry, ensure consumers’ protection, be the best and the most legitimate partner for our stakeholders and create added value for you, our members. CHAIRPERSON'S REPORT Gilles Antoine | Chairperson Over 50 million people in South Africa use cosmetic products and we estimate the health and beauty market reached R32 Billion growing at a very resilient +5% in 2019. COSMETIC TOILETRY AND FRAGRANCE ASSOCIATION OF SOUTH AFRICA 4